A Peruvian family sportfishing lodge wanted to separate themselves from the market with their website. Investigating the habits of their prospective clients, we found that while the "fisherman" decided his list of choices, the non-fishing part of the family had important input. We brought the age-old concept that "pictures are worth 1,000 words" to our design, letting the gorgeous setting and amenities speak for themselves, to both the fishing and non-fishing guest. As the lodge wanted to avoid web-technical staff, we built an easy-to-use Admin Panel that allows them to change content and photos without any coding.